Roblox Mandates Facial Age Verification for Chat Access, Stock Edges Higher
Roblox (RBLX) shares gained nearly 1% as the company rolled out mandatory facial age verification globally for users accessing chat features. The safety measure, initially tested in Australia, New Zealand, and the Netherlands, now requires all users to complete age checks before participating in chat functions. Over half of daily users in pilot regions have already complied.
The platform restricts chat between adults and children under 16, while users under 9 need parental consent. Analysts are monitoring daily active user (DAU) age demographics for potential impacts on engagement and revenue. The MOVE aligns with tightening regulations for digital platforms catering to minors.
Roblox emphasizes the update prioritizes child safety without major disruptions to user experience. The stock's modest gain reflects cautious Optimism as markets assess long-term effects of the new verification system.